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 old google


New Pixels, New Assistant, but the Same Old Google

WIRED

It's finally nearing the end of a month filled with consumer tech announcements, and Wednesday's Google event felt like the grand finale. While Google only sells a fraction of the number of phones and smartwatches pumped out by Apple and Samsung, the company's work in mobile software, large language models, productivity services, and computational photography make it just as much of a heavyweight when it comes to consumer tech. But Google's reach also extends far beyond your pocket and your wrist. Let us not forget about the company's dominance in search. In fact, it's currently in the throes of a protracted antitrust trial brought by the US government.


How Alphabet became the biggest company in the world

The Guardian

Silicon Valley – and Wall Street – have a new king. Alphabet, the company formerly known as Google, looks set to become the world's largest publicly traded company on Tuesday thanks to a spike in its share price, following exceptionally good results and a decision to come clean on how its makes and spends its money. Google's Alphabet set to overtake Apple as world's most valuable company Less than a year after it stormed past Berkshire Hathaway, ExxonMobil and Microsoft on its way to the top, the company's value has passed Apple. Tuesday will see whether it can hold on to those gains but the battle is on. In the past six months alone, since Google restructured to become Alphabet, its cap has risen by $200bn (£139bn), almost doubling its total value.